Problem: After scoring a try in Rugby, kicking a conversion poses several challenges: (1) varying kicking locations requires several kinds of tees; (2) often times the ball will fall off or the tees become brittle in the cold and break; (3) kickers alternate and each player has a different contact point and angle of ball trajectory.

In the following video, I had one of our primary kickers attempt a conversion from out of her range. In the first two kicks she uses a state of the art tee and falls short (“…and I’m even trying!”). But, when using the new tee at the same distance, she makes the conversions with ease.

Design Iterations